The Importance of “Know-Like-Trust” for Bloggers
From another stunning Manhattan location I’m back vlogging about blogging!
Today’s post is about the “know-like-trust factor” and why developing it should be the priority of (serious) bloggers, over and above garnering likes, followers and pageviews.
If you don’t know what the know-like-trust factor is or are wondering what this has to do with personal blogging then press play and find out!
A side note – the iPhone cut out mid way through filming so there are two parts to this post…
Part 1
Mrs Woog: The Condom Dress
Styling You: How To Wear A Tube Dress
Mummble
Stitch Baby + Kids
Hi Louisa!
1. You are really helping me to get excited about my trip!!
2. Thanks for mentioning the Seed maxi tube dress posts. I still have readers coming to my Facebook page telling me they’ve just bought the dress – three months on. Seed have re-stocked a number of times. Who knows if this would have happened if Mrs Woog and I hadn’t posted? I have now bought four of the dresses so I influenced myself ;)
3. Love this point: “You need to be somebody’s favourite blog”.
4. Can’t wait for the next vlog!
Nikki @ Styling You recently posted..Keeping it Real: the anti-mooch outfit
Thanks for your kind words and encouragement Nikki. I can’t wait to hear all about your trip – the outfits and colours here are just amazing and if we thought stripes were already in, just wait to see how stripey things are here. It’s going to be a fun summer!!
I am my mom’s favorite blogger! But, I suppose you were referring to someone that’s not a blood relative.
JenEverAfter recently posted..Wacky Weekend
Lol! I really wanted to “like” this comment!!
As I blog publicly, I obviously like and want followers but it never sat well with me to spruik for them, and this is no judgement on people who do. I’ve wanted engagement and community as my priority. I don’t currently, and may never, work with brands though, but the idea of “know-like-trust” seems to fit most comfortably with me. I’m not sure I’m anyone’s favourite blog, but I do have a core group who regularly come back and I love that. That idea of engagement via other social media, not just your main blog, is also interesting. I probably have larger engagement at the moment via Instagram, which is where I’ve been most active of late. I’m not sure how much, if any feeds back into my blog or Facebook page but it occasionally seems to. I’m loving learning about these things. Thanks for sharing.
Veronica @ Mixed Gems recently posted..Carpe Diem
Thanks Veronica! I think that more and more blogs aren’t standalone but are heavily connected to other networks for a variety of reasons. Instagram is great, and there are some great opportunities to connect personally with people through there – love it!
I think this is great advice, not just for working with brands, but even for blogging in general. ‘Engagement’ is a word that gets thrown around a lot without a great deal of thought as to what it actually is. I love how you broke it down so succinctly.
Sharon @ Funken Wagnel recently posted..Thermomix Eggs Florentine
I really like the “Know-like-trust” concept… it makes sense to me and gives me a clear goal to work towards that actually fits better with what I blog, rather than something like ‘get more subscribers’ which is all fine and good but doesn’t really match my reasons for blogging.
Do you think PR companies use this concept and are explaining it to brands etc? I still get asked for stats alone, with no further story or information about my blog required…. which makes me wonder how much they ‘get’ the idea of reach being more than just numbers?
katepickle recently posted..Five Fun Ways Kids can Help with Cleaning!
Fantastic advice and a very sound concept. I’m always far more excited by the few people who achieve or do something because of my post rather than the numbers of people who read it. Think of it this way. Two blogs write about a brand. The first blog is read 1000 times and one person responds by buying the brands product. The second blog is read say 100 times and one person responds and buys the product. But that one person liked the blogger so much they shared a photo of their purchase on FB to 300 of their friends and did a shout out to the blog. The blogger shared the shout out to her FB fan page and there were lots more sales due to the social proof attributed. All figuratively speaking of course, but it shows how the numbers game doesn’t always add up.
Laney recently posted..Video: Crash Test Mummy on the Chopping Block!
I’m loving your vlogs – the message comes across so clearly, and it’s obvious that you’re learning HEAPS over there!
Thanks for sharing your new learnings with us xx
Tam recently posted..Nothing to wear
This is the key for me – always has been. It’s why I love blogging. Thanks Louisa. I’m enjoying catching up on your NYC trip! Wish I was there!!! x
Maxabella recently posted..Pantone 394
PS – you have a gorgeous camera manner and voice! x
Maxabella recently posted..Pantone 394