Is your blog crap? (or 3 ways to go from mediocre to outstanding)
I sat in on Corbett Barr’s session at Blog World this morning and it was one of the best sessions of the conference so far. Corbett’s blog is Think Traffic and one of his most significant posts, one that has been rattling around in my mind for a while, is called Write Epic Shit. I have been making a lot of jokes recently about my blog, and writing, being highly average and to be honest, it’s been paralysing me a bit.
Now, I don’t think my content sucks but I know that it’s not where I want it to be & I know I haven’t been writing the sort of posts I want to write. I also certainly don’t think your content sucks either, but I suspect that many of you will resonate with this idea of wanting to close the gap between where you are where you want to be.
We’ve all heard the mantra “Content Is King” but Corbett nailed it today when he said “The idea that content is king isn’t bad advice, it’s just incomplete…Content is King when you have great content but when your content sucks, then it’s just a dream”
So how do we actually start creating better content, because unless we get practical then it’s just another lofty notion that doesn’t help anyone.
1. Cultivate Creativity. You might not know how to create great content every day or every week at the moment. But you can learn how to do it.
2. Experiment wildly and deliberately. You learn how to do it by experimenting – practice writing in a different way or use a different medium (vlogs, podcasts, interview posts etc…), but you need to be deliberate and intentional about it.
3. Remix popular content. The idea that in order to be creative you need to come up with something new is flawed. Look at what’s working in other niches and industries and consider how it might apply in yours.
One of the main themes coming through this conference is that blogging is a marathon, not a sprint and most people give up just before things get good. Simple advice, but great to be reminded of it.
Are you happy with your blog content or are you looking for ways to shake things up?
Many thanks to Colgate Australia for their support in sponosring my attendance at this conference. What a great, blogger-friendly and family friendly business!!
For the non-bloggers reading, I promise the next post will have nothing to do with blogging and will just a bit of NYC living! Thanks for bearing with me as I share the things I am learning with those who haven’t been able to make the trek over here for this conference.